From Broadband over Power Line providers to FTTX rollout and EV-DO to WiMAX, the broadband market has faced a dramatic increase in competition (and falling broadband service rates) that has made location intelligence a critical tool for broadband providers who want to compete and succeed.  Providers must decide: where to place infrastructure, where to offer new services, where to locate their best customers, where their competitors are and where to deploy service crews to quickly and effectively maintain their network assets.  For example, the decision of where to introduce new services involves a number of location factors—existing infrastructure, customer demographics, potential for revenue growth and competitive presence. Broadband providers who optimize location intelligence will more effectively capitalize on additional revenue resources.

By adding location as a critical dimension in the decision-making process, communications providers can identify relationships between and among network infrastructure, existing customers, regulatory boundaries and potential customer demographics in both business and consumer areas. In the end, communications providers must rely on location analysis to help them plan, predict and make decisions with greater accuracy. 

Location Intelligence is now a “must have” for carriers of every kind.  The notion of “where” has become a critical factor in a provider’s decision-making.  By adding location as a critical dimension in the decision-making process, wireless providers can compete, save, serve and grow in today’s increasingly competitive marketplace.